I had the opportunity recently to correspond with Cal McAllister, co-founder and creative director of Wexley School for Girls in Seattle.  What’s especially cool about Wexley School for Girls is that it’s not an all-girls’ school…or even a school…or even named after someone named Wexley.  I’d try to tell you what it is, but Cal can do a much better job of that than I, so I’ll let him explain.  He also has some interesting things to say about brand identity and other topics from BRAND-NEW EMILY.  Enjoy!

Ginger: Your company is called Wexley School for Girls, but it’s not a school.  What is it, what do you do, and why the name?
Cal: Funny, we never get that question. Since you asked, Wexley is a marketing company. We are founded on the belief that the traditional advertising billing model is broken. Continue reading ‘Your Acceptance Letter from Wexley School for Girls’